Who we are in a nutshell
Business Hood brings together professionals with over 15 years of experience in entrepreneurship, business development, reputational risk analysis, and SEO. We also partner with external specialists to deliver tailored, high-impact solutions for our clients.
Under the Hood
Business Hood provides strategic advisory services for market entry and for sustainable partnership development. Our mission is to reduce the risk of critical business decision making and prevent costly, misaligned collaborations. We work closely with management teams and investors who need to make informed, high-stakes decisions when expanding into new markets.
Partner Landscape & Strategic Filtering
We do competition research to build a relevant portfolio of partnership options. Our role is to strategically filter the market and clearly explain why a potential partner is a relevant match.
Partner Due Diligence & Risk Review
We assess existing or proposed partners holistically. Our evaluations are impact-driven: go / no-go / renegotiate.
Market Visibility & Competitive Positioning
Our analysis covers competitive dynamics, user search intent, and visibility across web engines (Google) and AI Search (AIO) in order for our clients to make informed market decisions and optimise their online presence.
Why Business Hood
With Business Hood, you’re in the right hood for performance.
Get to know a part of our team
Adelina Neferu
Founder
Adelina is the founder of Business Hood and has over 15 years of experience in entrepreneurship, business strategy, and B2B partnership development.
She has built and scaled multiple startups from the ground up in the Fitness & Wellness, E-commerce, and Fashion sectors, gaining a pragmatic and multidisciplinary perspective on how businesses grow.
She is innovation-driven and dedicated to brand development through relevant insights, rigorous analysis, and valuable strategic partnerships.
Maria Ianus
Partner
Maria is an enthusiastic entrepreneur with over 10 years of experience in the Pharma sector, where she has developed multiple beauty & wellness brands.
Alongside her direct involvement in business, Maria has strong expertise in private label and consultancy, supporting brands and companies in creating their own products — from cosmetics to dietary supplements.
She is deeply passionate about product development, unique “purple cow” concepts, and sustainability.
Alexa Sindre
Partner
Alexa is a specialist in business integrity analysis and market research, with solid experience in assessing companies from the perspective of reputational risk and corporate sustainability.
Her expertise covers enhanced due diligence, reputational risk investigations, analysis of business partners’ structures, and the identification of indicators of potential conflict of interests inside business structures.
Alexa contributes to creating a transparent business environment in which clients can tactically evaluate potential partners, suppliers, or competitors.